Parkers  

Established in 1948, Parkers is one of the most-respected estate agents in the South of England, with offices throughout Berkshire, Hampshire, Gloucestershire, Oxfordshire and Wiltshire. Every office has a Dataloft by PriceHubble subscription, providing a hyper-local, branded content marketing solution across the network.

Creating a ‘knowledge gap’ from the competition

Brendan Kay is the Managing Director of the Parkers offices in Witney and Eynsham. He is a multiple award-winning estate agent who believes in evidence-based marketing. Using Dataloft, he harnesses data to create property sector marketing that makes sense of the noise in the market.

Brendan lives and breathes his local housing markets and is passionate about helping his clients make informed decisions about their next property move.

With access to the instant property market insight available on Dataloft, he has created a ‘knowledge gap’ over his already well-informed clients. He has also found an edge over the competition.

Sharing stories about the market with local homeowners, landlords and developers  

Brendan keeps an informed conversation going with his local market. He is an agent that people associate with knowing the market inside-out and is always on the radar of local home movers. His challenge was accessing hyper-local information quickly and easily, safe in the knowledge that the information was reliable and put together by property market experts.

When he discovered that we had launched Dataloft, he subscribed straight away. Brendan’s two Parkers’ offices now use the insights and content on the platform to power and provide:

• Social media posts

• Regular leaflet drops (targeted to villages/housing estates)

• Regular newsletters

• Anniversary letters e.g., 10 years in your property

• Valuation packs to demonstrate expert knowledge to clients

• Content for monthly magazine dropped to local homes

• Proposals to developers to sell new build homes

• Local area trends for landlord seminar presentations

Results

By using Dataloft content throughout their marketing activity, Parkers have positioned themselves as local experts.

They drill down to very specific pieces of information about the local market. For example, rather than just talking about the current value of a rental property to either a potential seller or landlord, Brendan and his team can talk about specific trends, like the change in value of flats since they were purchased, and the type of people that own flats in the area.

Brendan has generated valuation leads in several ways but has had particular success in sending out Dataloft flyers. He also receives the highest number of click-throughs across the PFG network to the Dataloft market insights website page, through providing strong calls to action in his social posts.

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